Procafecol SA founded in 2002 with the aim of generating value-added business for coffee and Juan Valdez ® brand and has four lines of business: Specialty Shops, Department stores , Canal Institucional , and e- commerce portal .

Our relationship with Colombian coffee is in several ways : the first is the recognition of the quality of their coffee by paying a premium for quality ; second is part of the positioning strategy of Colombia coffee in the world and finally through lifelong commitment to generate value to the National Coffee Fund ( FONC ) for the generation of public goods and draft Sustainability in Action ® Federation of Coffee Growers of Colombia .

Over ten years and with significant investments , we form a synergistic team with knowledge and experience ; we have over 200 stores in operation , we are leaders in the category in supermarkets , we position ourselves as Premium Coffee brand most recognized and admired in Colombia and we have consolidated our model of expansion into new markets worldwide .



Value Promise

We generate emotions, well-being and satisfaction about the best coffee in Colombia .



view

Be the Colombian Premium coffee brand preferred globally for quality and welfare generation to its environment.



objectives:
1.Position as Juan Valdez ® Brand Premium Colombian coffee in their current and potential markets.
2.Fortalecer business models generating shareholder value sustainably.
3.Construir and consolidate a service-oriented organizational culture and innovation.
4.Generar satisfaction to our customers about products and differentiated services environment .
5.Garantizar fulfilling the promise of Juan Valdez ® value in international markets .

Brief history of the company to investigate Juan Valdes